One form of intellectual activism aims to speak the truth to power. This form of truth-telling harnesses the power of ideas toward the specific goal of confronting existing power relations. […] A second strategy of intellectual activism aims to speak the truth directly to the people. In contrast to directing energy to those in power, a focus that inadvertently bolsters the belief that elites are the only social actors who count, those who speak the truth to the people talk directly to the masses.Patricia Hill Collins, 2013. On Intellectual Activism. Philadelphia: Temple University Press.
The challenge of public sociology is to engage multiple publics in multiple ways.Michael Burawoy, 2004. American Sociological Review, Presidential Address.